Taneka Thorton
We created established a digital platform for Taneka Thorton that was as elegant as it is harmonious
Overview
A vision and experience strategy for a momumental figure
EUTOPUS
Approach
Taneka Thorton is a very strong, personable keynote speaker. Her former website simply did not match her overall presence as a person. With a distinct personality and firm values, Taneka wanted to establish the New Life Defined brand and its platform as simple yet revitalized.
Work
DIGITAL STRATEGY VISUAL LANGUAGE CONTENT DIRECTION WEBSITE DESIGN INTERACTIVE STYLE GUIDE
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Digital Branding
With digital as the primary connective tissue between the New Life Brand brand and its consumers, we used the visual experience as our foundation to define the brand identity framework.
New Life Defined is a brand with something to say, and we designed how it was said through Modern typography, Rch design,and minimalist elegance.
