Midtown Radio
We partnered with Midtown Radio, and led a identity focused transformation that enhances the Midtown Radio brand experience.
Overview
Establishing guidelines, content, and retail creative for the Entertainment Company
EUTOPUS
Approach
In partnering with Midtown Radio, we established and enhanced its visual standards and communication strategies across digital, lifestyle, and packaging categories. Focused on connecting with potential clients and employees, we built an experience that takes an in-depth look at the 3-year process of imagining, designing, and developing the Midtown experience.
Work
BRAND STRATEGY CAMPAIGN STRATEGY CREATIVE DIRECTION STYLE GUIDE CONTENT GUIDELINES ECOMMERCE COPYWRITING
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Transforming Midtown Radio
Before our collaboration, the brand found success with its referral-based sales process but struggled to translate this experience to the digital space. The brand was preparing for its first-ever apparel line and recognized that it needed to establish a digital platform presence that reflected the brand's physical value.
Our focus was to establish a robust design system, content strategy, and a simplified site architecture derived from its face-to-face customer interactions. We repositioned Midtown Radio and authored a dynamic, transparent mission for the brand and Business: "Press play." The two most important words in music.
