Indie Global
Indie Global has been a force for years. We helped a staple in the indie market find its new place in culture.
Overview
An immersive experience for the home of independent music business
EUTOPUS
Approach
Indie Global approached us at a turning point in their business. The company was rebranding due to the magazine being apart of recent aquistion. The brand had been thriving with older consumers but wanted to raise awareness for consumers 16-28. Indie Global was designed within three months, delievering an immersive, vibrant, and innovative experience.
Work
BRAND STRATEGY CAMPAIGN STRATEGY CREATIVE DIRECTION STYLE GUIDE CONTENT GUIDELINES
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Blending cultures
Today’s data-heavy, chart-loving, list-friendly media owe a great debt to DRT, the editorial stable music industry that is packed with rankings for the week’s Hot 100 singles, Top 200 albums, and dozens of other categories. Eutopus redesigned Indie Global and its graphic identity, including its famous charts, with a new configuration that helps make the magazine and
its in-depth information more accessible and engaging. Inside, a lively and diverse design captures the dynasism of the music business. The magazine’s sections have been reorganized and restructured, with new departments introduced and others renamed.
Outcome
This was the most succesful issue of Indie Global ever. Indie Global was able to sell out of all physical copies within 15 days of the magazine becoming availble.